Management science : a journal of the institute for operations research and the management sciences, Vol. 57 N° 9. Management science: a Journal of the institute for operations research and the management sciences - Septembre 2011
| Titre : | Management science : a journal of the institute for operations research and the management sciences, Vol. 57 N° 9. Management science: a Journal of the institute for operations research and the management sciences - Septembre 2011 |
| Type de document : | Bulletin |
| Paru le : | 17/11/2011 |
Dépouillements
Article : texte imprimé
Rick Harbaugh, Auteur ;
John W. Maxwell, Auteur ;
Beatrice Roussillon, Auteur
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Labels certify that a product meets some standard for quality, but often consumers are unsure of the exact standard that the label represents. Focusing on the case of ecolabels for environmental quality, we show how even small amounts of uncerta[...]
Article : texte imprimé
Shuili Du, Auteur ;
C. B. Bhattacharya, Auteur ;
Sankar Sen, Auteur
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This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader.
Through an investiga[...]
Article : texte imprimé
Gürhan A. Kök, Auteur ;
Yi Xu, Auteur
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This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand[...]
Article : texte imprimé
Ryan W. Buell, Auteur ;
Michael I. Norton, Auteur
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Aubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggest that the longer people wait, the less satisfied they become; we demonstrate that because of what we term [...]
Article : texte imprimé
Brian R. Murtha, Auteur ;
Goutam Challagalla, Auteur ;
Ajay K. Kohli, Auteur
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It is well known that transaction-specific investments (TSIs) made in customers by account managers makes them vulnerable to opportunism by customers (i.e., the targets of the investments). The present research shows that TSIs made in customers [...]
Article : texte imprimé
Anindita Chakravarty, Auteur ;
Rajdeep Grewal, Auteur
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The budgets for research and development (R&D) and marketing should be determined by managers to attain product market advantages. However, in response to investor expectations for short-term stock returns, managers may modify these budgets myop[...]
Article : texte imprimé
Sandy Jap, Auteur ;
Diana C. Robertson, Auteur ;
Ryan Hamilton, Auteur
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A considerable body of research has extolled the virtues of establishing rapport in negotiations. Negotiators who are high in rapport tend to be more likely to reach an agreement and more satisfied with the outcome. Although rapport generally ha[...]
Article : texte imprimé
Sinan Aral, Auteur ;
Dylan Walker, Auteur
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contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagi[...]
Article : texte imprimé
Khim-Yong Goh, Auteur ;
Kai-Lung Hui, Auteur ;
Ivan P. L. Png, Auteur
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Despite annual expenditures on public relations exceeding $19.42 billion, U.S. businesses lack practical guidance about the effectiveness of publicity in mass media. Here, we assemble a rich and novel data set to gauge the impact of news reports[...]
Article : texte imprimé
Stephen M. Gilbert, Auteur ;
Sreelata Jonnalagedda, Auteur
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Many durable products cannot be used without a contingent consumable product, e.g., printers require ink, iPods require songs, razors require blades, etc. For such products, manufacturers may be able to lock in consumers by making their products[...]
Article : texte imprimé
Anindya Ghose, Auteur ;
Sang Pil Han, Auteur
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We quantify how user mobile Internet usage relates to unique characteristics of the mobile Internet. In particular, we focus on examining how the mobile-phone-based content generation behavior of users relates to content usage behavior. The key [...]
Article : texte imprimé
Fruit and vegetable marketing organization the Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is p[...]
Article : texte imprimé
Xiaoquan (Michael) Zhang, Auteur ;
Juan Feng, Auteur
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Keyword advertising, or sponsored search, is one of the most successful advertising models on the Internet. One distinctive feature of keyword auctions is that they enable advertisers to adjust their bids and rankings dynamically, and the payoff[...]
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