| Titre : | An AHP approach to assess new product development performance : an exploratory study (2011) |
| Auteurs : | Kit Fai Pun, Auteur ; Kwai Sang Chin, Auteur ; Man Yin Rebecca Yiu, Auteur |
| Type de document : | Article : texte imprimé |
| Dans : | International journal of management science and engineering management (Vol. 5 N° 3, Juin 2010) |
| Article en page(s) : | pp.210-218 |
| Note générale : | Management |
| Langues : | Anglais |
| Tags : | Performance Self-assessment Criteria NPD AHP |
| Résumé : | Managing new product development (NPD) becomes crucial for manufacturers particularly those small and medium-sized enterprises (SMEs) to survive in today's competitive marketplaces. This paper is geared toward the development of generic self-assessment model for SMEs to determine their performance in NPD practices. It reviews a list of sixteen elements under five decision areas as advocated in literature that affect NPD practices. Incorporated the findings of focus group interviews with industry practitioners and experts, a self-assessment model of NPD performance is devised using the Analytical Hierarchy Process (AHP) approach. The conduct of the exploratory study is presented to illustrate how the decision/performance criteria be prioritised and the scoring guidelines be established. It is anticipated that the findings would drive the self-assessment initiatives of NPD in SMEs and provide them with a feasible means to amalgamate strategies and actions. Further research is needed to investigate into the applicability of the model with empirical evidence in industry. |
| DEWEY : | 658 |
| ISSN : | 1750-9653 |
| En ligne : | http://www.ijmsem.org/OnlineJournal.do/?135.html |
