| Titre : | A structural model for sales in the e-retailing industry (2011) |
| Auteurs : | C. Serrano-Cinca, Auteur ; Y. Fuertes-Callén, Auteur ; C. Mar-Molinero, Auteur |
| Type de document : | Article : texte imprimé |
| Dans : | Journal of the operational research society (JORS) (Vol. 61 N° 9, Septembre 2010) |
| Article en page(s) : | pp. 1377–1388 |
| Note générale : | Recherche opérationnelle |
| Langues : | Anglais |
| Index. décimale : | 001.424 |
| Tags : | Partial Least Squares (PLS) Structural equation model (SEM) Dot com Electronic commerce Non-financial information Search engine optimization (SEO) |
| Résumé : | This article analyses intangible constructs that affect sales on the Internet retailing industry. We suggest an explanatory model for the success of retailers that operate on the Internet. Non-financial information has been used to identify several intangible constructs: ‘web traffic generation’, ‘relevance in search engines’, ‘link popularity’, and ‘blogs popularity’. The success is measured through items derived from financial statements: sales and profits. The model has been built within a structural modelling framework. It has been estimated using Partial Least Squares with a sample of USA e-tailers. The results show that there is a significant relationship between the intangible constructs and accounting figures. This relationship is stronger when we consider Sales from Internet Operations rather than Total Sales or Net Profit. |
| DEWEY : | 001.424 |
| ISSN : | 0361-5682 |
| En ligne : | http://www.palgrave-journals.com/jors/journal/v61/n9/abs/jors200993a.html |
