An agent-based simulation approach for the new product diffusion of a novel biomass fuel / Günther, M in Journal of the operational research society (JORS), Vol. 62 N° 1 (Janvier 2011)  

Public ISBD [article]  inJournal of the operational research society (JORS) > Vol. 62 N° 1 (Janvier 2011) . - pp. 12–20 Titre : An agent-based simulation approach for the new product diffusion of a novel biomass fuel Type de document : texte imprimé Auteurs : Günther, M, Auteur ; Stummer, C, Auteur ; Wakolbinger, L. M., Auteur Année de publication : 2011 Article en page(s) : pp. 12–20 Note générale : Recherche opérationnelle Langues : Anglais (eng) Mots-clés : Agent-based simulation Diffusion of innovation Marketing Biomass fuel Index. décimale : 001.424 Résumé : Marketing activities support the market introduction of innovative goods or services by furthering their diffusion and, thus, their success. However, such activities are rather expensive. Managers must therefore decide which specific marketing activities to apply to which extent and/or to which target group at which point in time. In this paper, we introduce an agent-based simulation approach that supports decision-makers in these concerns. The practical applicability of our tool is illustrated by means of a case study of a novel, biomass-based fuel that will likely be introduced on the Austrian market within the next 5 years. DEWEY : 001.424 ISSN : 0160-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v62/n1/abs/jors2009170a.html [article] An agent-based simulation approach for the new product diffusion of a novel biomass fuel [texte imprimé] / Günther, M, Auteur ; Stummer, C, Auteur ; Wakolbinger, L. M., Auteur . - 2011 . - pp. 12–20. Recherche opérationnelle Langues : Anglais (eng) in Journal of the operational research society (JORS) > Vol. 62 N° 1 (Janvier 2011) . - pp. 12–20 Mots-clés : Agent-based simulation Diffusion of innovation Marketing Biomass fuel Index. décimale : 001.424 Résumé : Marketing activities support the market introduction of innovative goods or services by furthering their diffusion and, thus, their success. However, such activities are rather expensive. Managers must therefore decide which specific marketing activities to apply to which extent and/or to which target group at which point in time. In this paper, we introduce an agent-based simulation approach that supports decision-makers in these concerns. The practical applicability of our tool is illustrated by means of a case study of a novel, biomass-based fuel that will likely be introduced on the Austrian market within the next 5 years. DEWEY : 001.424 ISSN : 0160-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v62/n1/abs/jors2009170a.html

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