Auteur Avi Goldfarb
Documents disponibles écrits par cet auteur (2)
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Article : texte imprimé
Avi Goldfarb, Auteur ; Catherine E. Tucker, Auteur |Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting onli[...]
Article : texte imprimé
Avi Goldfarb, Auteur ; Catherine Tucker, Auteur |We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in "ambulance-chaser" regulations across states. Wh[...]
