Auteur Catherine Tucker
Documents disponibles écrits par cet auteur (2)
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Article : texte imprimé
Catherine Tucker, Auteur ; Juanjuan Zhang, Auteur |Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information may benefit niche products [...]
Article : texte imprimé
Avi Goldfarb, Auteur ; Catherine Tucker, Auteur |We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in "ambulance-chaser" regulations across states. Wh[...]
