Article : texte imprimé

Portfolio dynamics for customers of a multiservice provider

David A. Schweidel, Auteur ; Eric T. Bradlow, Auteur ; Peter S. Fader, Auteur |

Dans Management science (Vol. 57 N° 3, Mars 2011)

Multiservice providers, such as telecommunication and financial service companies, can benefit from understanding how customers' service portfolios evolve over the course of their relationships. This can provide guidance for managerial issues su[...]

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