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Reference-point formation and updating

Manel Baucells, Auteur ; Martin Weber, Auteur ; Frank Welfens, Auteur |

Dans Management science (Vol. 57 N° 3, Mars 2011)

Reference-dependent preferences have been well accepted in decision sciences, experimental economics, behavioral finance, and marketing. However, we still know very little about how decision makers form and update their reference points given a [...]

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