Auteur Juanjuan Zhang
Documents disponibles écrits par cet auteur (3)
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Catherine Tucker, Auteur ; Juanjuan Zhang, Auteur |Popularity information is usually thought to reinforce existing sales trends by encouraging customers to flock to mainstream products with broad appeal. We suggest a countervailing market force: popularity information may benefit niche products [...]
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Juanjuan Zhang, Auteur ; Peng Liu, Auteur |Microloan markets allow individual borrowers to raise funding from multiple individual lenders. We use a unique panel data set that tracks the funding dynamics of borrower listings on Prosper.com, the largest microloan market in the United State[...]
Article : texte imprimé
Duncan Simester, Auteur ; Juanjuan Zhang, Auteur |It is puzzling that firms often continue to invest in product development projects when they should know that demand will be low. We argue that bad products are hard to kill because firms face an inherent conflict when designing managers' incent[...]
