Article : texte imprimé

Bundling strategies when products are vertically differentiated and capacities are limited

Mihai Banciu, Auteur ; Esther Gal-Or, Auteur ; Prakash Mirchandani, Auteur |

Dans Management science (Vol. 56 N° 12, Décembre 2010)

We consider a seller who owns two capacity-constrained resources and markets two products (components) corresponding to these resources as well as a bundle comprising the two components. In an environment where all customers agree that one of th[...]

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