Seller search and market outcomes in online auctions / Jason Kuruzovich in Management science, Vol. 56 N° 10 (Octobre 2010)  

Public ISBD [article]  inManagement science > Vol. 56 N° 10 (Octobre 2010) . - pp. 1702-1717 Titre : Seller search and market outcomes in online auctions Type de document : texte imprimé Auteurs : Jason Kuruzovich, Auteur ; Siva Viswanathan, Auteur ; Ritu Agarwal, Auteur Année de publication : 2010 Article en page(s) : pp. 1702-1717 Note générale : Management Langues : Anglais (eng) Mots-clés : Seller search Online auctions Sequential channels Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : It has become widely accepted that information technology (IT) has had a profound influence on market transactions, with lower search costs for buyers often considered the key to lower prices and higher consumer welfare. However, sellers also use online channels to search for buyers whose product preferences and valuations match the sellers' offerings, and limited research has examined the impact of IT on sellers' search strategies or associated market outcomes. In this study, we investigate how market characteristics, the length of time the seller searches the auction marketplace for a buyer, and seller search in other websites influence the final sale price in online auctions. The online auction market for used vehicles provides a valuable opportunity to observe search processes of sellers, as the unique vehicle identification number associated with each vehicle enables the tracking of an individual item across both subsequent auctions and across other websites. We find that the market characteristics, duration of search, and search in other websites are each associated with a higher final sale price. Our findings highlight the importance of examining both buyer and seller search behaviors to further our understanding of the impacts of IT on market outcomes and efficiency. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/cgi/content/abstract/56/10/1702 [article] Seller search and market outcomes in online auctions [texte imprimé] / Jason Kuruzovich, Auteur ; Siva Viswanathan, Auteur ; Ritu Agarwal, Auteur . - 2010 . - pp. 1702-1717. Management Langues : Anglais (eng) in Management science > Vol. 56 N° 10 (Octobre 2010) . - pp. 1702-1717 Mots-clés : Seller search Online auctions Sequential channels Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : It has become widely accepted that information technology (IT) has had a profound influence on market transactions, with lower search costs for buyers often considered the key to lower prices and higher consumer welfare. However, sellers also use online channels to search for buyers whose product preferences and valuations match the sellers' offerings, and limited research has examined the impact of IT on sellers' search strategies or associated market outcomes. In this study, we investigate how market characteristics, the length of time the seller searches the auction marketplace for a buyer, and seller search in other websites influence the final sale price in online auctions. The online auction market for used vehicles provides a valuable opportunity to observe search processes of sellers, as the unique vehicle identification number associated with each vehicle enables the tracking of an individual item across both subsequent auctions and across other websites. We find that the market characteristics, duration of search, and search in other websites are each associated with a higher final sale price. Our findings highlight the importance of examining both buyer and seller search behaviors to further our understanding of the impacts of IT on market outcomes and efficiency. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/cgi/content/abstract/56/10/1702

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