Auteur Jagmohan S. Raju
Documents disponibles écrits par cet auteur (2)
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Article : texte imprimé
Upender Subramanian, Auteur ; Jagmohan S. Raju, Auteur ; Sanjay K. Dhar, Auteur |Many retailers designate one national brand manufacturer in each product category as a "category captain" to help manage the entire category. A category captain may perform demand-enhancing services such as better shelf arrangements, shelf-space[...]
Article : texte imprimé
S. Sajeesh, Auteur ; Jagmohan S. Raju, Auteur |We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking behavior is modeled as a decrease in the willingness to pay for the product purchased on the previous purchase occasion. Using a thr[...]
