Article : texte imprimé

Capturing consumption flexibility in assortment choice from scanner panel data

Liang Guo, Auteur |

Dans Management science (Vol. 56 N° 10, Octobre 2010)

This study develops and estimates a model to empirically identify two behavioral effects (namely consumption flexibility and state dependence) that may underlie temporal and horizontal assortment choice, using scanner panel data where consumptio[...]

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