An AHP approach to assess new product development performance / Kit Fai Pun in International journal of management science and engineering management, Vol. 5 N° 3 (Juin 2010)  

Public ISBD [article]  inInternational journal of management science and engineering management > Vol. 5 N° 3 (Juin 2010) . - pp.210-218 Titre : An AHP approach to assess new product development performance : an exploratory study Type de document : texte imprimé Auteurs : Kit Fai Pun, Auteur ; Kwai Sang Chin, Auteur ; Man Yin Rebecca Yiu, Auteur Année de publication : 2011 Article en page(s) : pp.210-218 Note générale : Management Langues : Anglais (eng) Mots-clés : Performance Self-assessment Criteria NPD AHP Résumé : Managing new product development (NPD) becomes crucial for manufacturers particularly those small and medium-sized enterprises (SMEs) to survive in today's competitive marketplaces. This paper is geared toward the development of generic self-assessment model for SMEs to determine their performance in NPD practices. It reviews a list of sixteen elements under five decision areas as advocated in literature that affect NPD practices. Incorporated the findings of focus group interviews with industry practitioners and experts, a self-assessment model of NPD performance is devised using the Analytical Hierarchy Process (AHP) approach. The conduct of the exploratory study is presented to illustrate how the decision/performance criteria be prioritised and the scoring guidelines be established. It is anticipated that the findings would drive the self-assessment initiatives of NPD in SMEs and provide them with a feasible means to amalgamate strategies and actions. Further research is needed to investigate into the applicability of the model with empirical evidence in industry. DEWEY : 658 ISSN : 1750-9653 En ligne : http://www.ijmsem.org/OnlineJournal.do/?135.html [article] An AHP approach to assess new product development performance : an exploratory study [texte imprimé] / Kit Fai Pun, Auteur ; Kwai Sang Chin, Auteur ; Man Yin Rebecca Yiu, Auteur . - 2011 . - pp.210-218. Management Langues : Anglais (eng) in International journal of management science and engineering management > Vol. 5 N° 3 (Juin 2010) . - pp.210-218 Mots-clés : Performance Self-assessment Criteria NPD AHP Résumé : Managing new product development (NPD) becomes crucial for manufacturers particularly those small and medium-sized enterprises (SMEs) to survive in today's competitive marketplaces. This paper is geared toward the development of generic self-assessment model for SMEs to determine their performance in NPD practices. It reviews a list of sixteen elements under five decision areas as advocated in literature that affect NPD practices. Incorporated the findings of focus group interviews with industry practitioners and experts, a self-assessment model of NPD performance is devised using the Analytical Hierarchy Process (AHP) approach. The conduct of the exploratory study is presented to illustrate how the decision/performance criteria be prioritised and the scoring guidelines be established. It is anticipated that the findings would drive the self-assessment initiatives of NPD in SMEs and provide them with a feasible means to amalgamate strategies and actions. Further research is needed to investigate into the applicability of the model with empirical evidence in industry. DEWEY : 658 ISSN : 1750-9653 En ligne : http://www.ijmsem.org/OnlineJournal.do/?135.html

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