Article : texte imprimé

Managing product variety and collocation in a competitive environment: an empirical investigation of consumer electronics retailing

Charlotte R. Ren, Auteur ; Ye Hu, Auteur ; Yu (Jeffrey) Hu, Auteur |

Dans Management science (Vol. 57 N° 6, Juin 2011)

Product variety is an important strategic tool that firms can use to attract customers and respond to competition. This study focuses on the retail industry and investigates how stores manage their product variety, contingent on the presence of [...]

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