Auteur Duncan Simester
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Erik Brynjolfsson, Auteur ; Yu (Jeffrey) Hu, Auteur ; Duncan Simester, Auteur |Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and In[...]
Article : texte imprimé
Duncan Simester, Auteur ; Juanjuan Zhang, Auteur |It is puzzling that firms often continue to invest in product development projects when they should know that demand will be low. We argue that bad products are hard to kill because firms face an inherent conflict when designing managers' incent[...]
