Article : texte imprimé

Deriving the pricing power of product features by mining consumer reviews

Nikolay Archak, Auteur ; Anindya Ghose, Auteur ; Panagiotis G. Ipeirotis, Auteur |

Dans Management science (Vol. 57 N° 8, Août 2011)

Increasingly, user-generated product reviews serve as a valuable source of information for customers making product choices online. The existing literature typically incorporates the impact of product reviews on sales based on numeric variables [...]

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