Article : texte imprimé

Model of migration and use of platforms : Role of hierarchy, current generation, and complementarities in consumer settings

Xin Xu, Auteur ; Viswanath Venkatesh, Auteur ; Kar Yan Tam, Auteur |

Dans Management science (Vol. 56 N° 8, Août 2010)

We develop and test a model of migration and use of platforms to explain consumers' reactions to the newest generation of an information and communication technology platform. We draw from information systems and consumer behavior research on ad[...]

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