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Auteur Viswanath Venkatesh
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[article]
in Management science > Vol. 56 N° 8 (Août 2010) . - pp. 1304-1323
Titre : Model of migration and use of platforms : Role of hierarchy, current generation, and complementarities in consumer settings Type de document : texte imprimé Auteurs : Xin Xu, Auteur ; Viswanath Venkatesh, Auteur ; Kar Yan Tam, Auteur Année de publication : 2010 Article en page(s) : pp. 1304-1323 Note générale : Management Langues : Anglais (eng) Mots-clés : Technology hierarchy Technology complementarity Platform migration Service innovation Service management IT adoption and diffusion Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : We develop and test a model of migration and use of platforms to explain consumers' reactions to the newest generation of an information and communication technology platform. We draw from information systems and consumer behavior research on adoption and use of technologies, and adapt and incorporate the construct of complementarity from macrolevel research on platform leadership, network effects, and innovation ecosystems. We conceptualize complementarities between the hardware and software platforms, software platform and applications, and applications and services. The complementarities are theorized to influence migration intention, with current generation of the consumer's platform being a key moderator. We empirically validated our model with data collected using two waves of surveys from 4,412 consumers (2,333 consumers in the second wave) before and after the introduction of the third generation (3G) mobile data services platform in Hong Kong. We explained 60% of the variance in migration intention that in turn was strongly correlated with migration to and use of 3G. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/8.toc [article] Model of migration and use of platforms : Role of hierarchy, current generation, and complementarities in consumer settings [texte imprimé] / Xin Xu, Auteur ; Viswanath Venkatesh, Auteur ; Kar Yan Tam, Auteur . - 2010 . - pp. 1304-1323.
Management
Langues : Anglais (eng)
in Management science > Vol. 56 N° 8 (Août 2010) . - pp. 1304-1323
Mots-clés : Technology hierarchy Technology complementarity Platform migration Service innovation Service management IT adoption and diffusion Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : We develop and test a model of migration and use of platforms to explain consumers' reactions to the newest generation of an information and communication technology platform. We draw from information systems and consumer behavior research on adoption and use of technologies, and adapt and incorporate the construct of complementarity from macrolevel research on platform leadership, network effects, and innovation ecosystems. We conceptualize complementarities between the hardware and software platforms, software platform and applications, and applications and services. The complementarities are theorized to influence migration intention, with current generation of the consumer's platform being a key moderator. We empirically validated our model with data collected using two waves of surveys from 4,412 consumers (2,333 consumers in the second wave) before and after the introduction of the third generation (3G) mobile data services platform in Hong Kong. We explained 60% of the variance in migration intention that in turn was strongly correlated with migration to and use of 3G. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/8.toc