eBay's crowded evenings / Uri Simonsohn in Management science, Vol. 56 N° 7 (Juillet 2010)  

Public ISBD [article]  inManagement science > Vol. 56 N° 7 (Juillet 2010) . - pp. 1060-1073 Titre : eBay's crowded evenings : Competition neglect in market entry decisions Type de document : texte imprimé Auteurs : Uri Simonsohn, Auteur Année de publication : 2010 Article en page(s) : pp. 1060-1073 Note générale : Management Langues : Anglais (eng) Mots-clés : Market entry Marketing Competitive strategy Behavioral economics Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Do firms neglect competition when making entry decisions? This paper addresses this question analyzing the time of day at which eBay sellers set their auctions to end. Consistent with competition neglect, it is found that (i) a disproportionate share of auctions end during peak bidding hours, (ii) such hours exhibit lower selling rates and prices, and (iii) peak listing is more prevalent among sellers likely to have chosen ending time strategically, suggesting disproportionate entry is a mistake driven by bounded rationality rather than mindlessness. The results highlight the importance for marketing researchers of assessing rather than assuming the rationality of firm behavior. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/7.toc [article] eBay's crowded evenings : Competition neglect in market entry decisions [texte imprimé] / Uri Simonsohn, Auteur . - 2010 . - pp. 1060-1073. Management Langues : Anglais (eng) in Management science > Vol. 56 N° 7 (Juillet 2010) . - pp. 1060-1073 Mots-clés : Market entry Marketing Competitive strategy Behavioral economics Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Do firms neglect competition when making entry decisions? This paper addresses this question analyzing the time of day at which eBay sellers set their auctions to end. Consistent with competition neglect, it is found that (i) a disproportionate share of auctions end during peak bidding hours, (ii) such hours exhibit lower selling rates and prices, and (iii) peak listing is more prevalent among sellers likely to have chosen ending time strategically, suggesting disproportionate entry is a mistake driven by bounded rationality rather than mindlessness. The results highlight the importance for marketing researchers of assessing rather than assuming the rationality of firm behavior. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/7.toc

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