Article : texte imprimé

Quick response and retailer effort

Harish Krishnan, Auteur ; Roman Kapuscinski, Auteur ; David A. Butz, Auteur |

Dans Management science (Vol. 56 N° 6, Juin 2010)

The benefits of supply chain innovations such as quick response (QR) have been extensively investigated. This paper highlights a potentially damaging impact of QR on retailer effort. By lowering downstream inventories, QR may compromise retailer[...]

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