Auteur Guodong (Gordon) Gao
Documents disponibles écrits par cet auteur (2)
Affiner la recherche
Article : texte imprimé
Guodong (Gordon) Gao, Auteur ; Anandasivam Gopal, Auteur ; Ritu Agarwal, Auteur |We examine the heterogeneous returns to third-party quality signals in the context of the Indian software services industry. Prior theory has argued that quality certification is important in markets characterized by information asymmetry. Howev[...]
Article : texte imprimé
Guodong (Gordon) Gao, Auteur ; Lorin M. Hitt, Auteur |This paper examines the relationship between information technology (IT) and trademarks. Using an 11-year panel data set (1987–1997) of IT capital stock, trademark holdings, and other measures for 116 Fortune 1000 manufacturing firms, we find th[...]
