Documents disponibles écrits par cet auteur

Contingent effects of quality signaling / Guodong (Gordon) Gao in Management science, Vol. 56 N° 6 (Juin 2010) 

Public ISBD [article]  in Management science > Vol. 56 N° 6 (Juin 2010) . - pp. 1012-1029 Titre : Contingent effects of quality signaling : Evidence from the indian offshore IT services industry Type de document : texte imprimé Auteurs : Guodong (Gordon) Gao, Auteur ; Anandasivam Gopal, Auteur ; Ritu Agarwal, Auteur Année de publication : 2010 Article en page(s) : pp. 1012-1029 Note générale : Management Langues : Anglais (eng) Mots-clés : Signaling  Certification  CMM  Outsourcing Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : We examine the heterogeneous returns to third-party quality signals in the context of the Indian software services industry. Prior theory has argued that quality certification is important in markets characterized by information asymmetry. However, there is limited understanding of the contingent factors that influence the efficacy of the quality signal. We focus on capability maturity model (CMM) certification, which is granted on the basis of a rigorous audit of software vendor's internal quality-oriented software construction practices, as a signal of unobservable quality. Drawing upon prior research in strategy and economics, we theorize that the impacts of CMM certification on a vendor's export performance are conditional on factors reflecting the vendor's strategy (diversification and location) and its competitive environment (the extent of CMM penetration in the vendor's competition). Analysis of panel data supports our predictions related to the contingent value of CMM certification, and shows that a software service provider gains more from certification in terms of its software exports when its service offerings are diversified, when it chooses to locate away from a cluster of other software service firms, and when the extent of CMM penetration in the competition is low. This study extends prior research in the information value of a quality signal on a firm's demand side that has, for the most part, focused solely on direct effects. We discuss the implications of our findings for the strategic trade-offs that managers of software service firms need to make. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/6.toc [article] Contingent effects of quality signaling : Evidence from the indian offshore IT services industry [texte imprimé] / Guodong (Gordon) Gao, Auteur ; Anandasivam Gopal, Auteur ; Ritu Agarwal, Auteur . - 2010 . - pp. 1012-1029. Management Langues : Anglais (eng) in Management science > Vol. 56 N° 6 (Juin 2010) . - pp. 1012-1029 Mots-clés : Signaling  Certification  CMM  Outsourcing Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : We examine the heterogeneous returns to third-party quality signals in the context of the Indian software services industry. Prior theory has argued that quality certification is important in markets characterized by information asymmetry. However, there is limited understanding of the contingent factors that influence the efficacy of the quality signal. We focus on capability maturity model (CMM) certification, which is granted on the basis of a rigorous audit of software vendor's internal quality-oriented software construction practices, as a signal of unobservable quality. Drawing upon prior research in strategy and economics, we theorize that the impacts of CMM certification on a vendor's export performance are conditional on factors reflecting the vendor's strategy (diversification and location) and its competitive environment (the extent of CMM penetration in the vendor's competition). Analysis of panel data supports our predictions related to the contingent value of CMM certification, and shows that a software service provider gains more from certification in terms of its software exports when its service offerings are diversified, when it chooses to locate away from a cluster of other software service firms, and when the extent of CMM penetration in the competition is low. This study extends prior research in the information value of a quality signal on a firm's demand side that has, for the most part, focused solely on direct effects. We discuss the implications of our findings for the strategic trade-offs that managers of software service firms need to make. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/6.toc

Information technology and trademarks / Guodong (Gordon) Gao in Management science, Vol. 58 N° 6 (Juin 2012) 

Public ISBD [article]  in Management science > Vol. 58 N° 6 (Juin 2012) . - pp.1211-1226 Titre : Information technology and trademarks : Implications for product variety Type de document : texte imprimé Auteurs : Guodong (Gordon) Gao, Auteur ; Lorin M. Hitt, Auteur Année de publication : 2012 Article en page(s) : pp.1211-1226 Note générale : Management Langues : Anglais (eng) Mots-clés : Business  value  of  IT  Trademark  Competitive  advantage  Product  variety Résumé : This paper examines the relationship between information technology (IT) and trademarks. Using an 11-year panel data set (1987–1997) of IT capital stock, trademark holdings, and other measures for 116 Fortune 1000 manufacturing firms, we find that IT contributes to higher trademark holdings. Further, we find evidence suggesting that firms with more IT capital tend to apply for more new trademarks and retire existing trademarks more quickly, leading to a shorter trademark life cycle. Because trademarks are mainly used by firms to communicate differences among similar products to the marketplace, these results suggest that the business value of IT can be realized in greater product variety. ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/58/6/1211.short [article] Information technology and trademarks : Implications for product variety [texte imprimé] / Guodong (Gordon) Gao, Auteur ; Lorin M. Hitt, Auteur . - 2012 . - pp.1211-1226. Management Langues : Anglais (eng) in Management science > Vol. 58 N° 6 (Juin 2012) . - pp.1211-1226 Mots-clés : Business  value  of  IT  Trademark  Competitive  advantage  Product  variety Résumé : This paper examines the relationship between information technology (IT) and trademarks. Using an 11-year panel data set (1987–1997) of IT capital stock, trademark holdings, and other measures for 116 Fortune 1000 manufacturing firms, we find that IT contributes to higher trademark holdings. Further, we find evidence suggesting that firms with more IT capital tend to apply for more new trademarks and retire existing trademarks more quickly, leading to a shorter trademark life cycle. Because trademarks are mainly used by firms to communicate differences among similar products to the marketplace, these results suggest that the business value of IT can be realized in greater product variety. ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/58/6/1211.short