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Contingent effects of quality signaling : Evidence from the indian offshore IT services industry

Guodong (Gordon) Gao, Auteur ; Anandasivam Gopal, Auteur ; Ritu Agarwal, Auteur |

Dans Management science (Vol. 56 N° 6, Juin 2010)

We examine the heterogeneous returns to third-party quality signals in the context of the Indian software services industry. Prior theory has argued that quality certification is important in markets characterized by information asymmetry. Howev[...]

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