Article : texte imprimé

Reality check: combining choice experiments with market data to estimate the importance of product attributes

Eleanor McDonnell Feit, Auteur ; Mark A. Beltramo, Auteur ; Fred M. Feinberg, Auteur |

Dans Management science (Vol. 56 N° 5, Mai 2010)

Discrete choice models estimated using hypothetical choices made in a survey setting (i.e., choice experiments) are widely used to estimate the importance of product attributes in order to make product design and marketing mix decisions. Choice [...]

Plus d'information...

Ajouter un tag

En ligne

---

1 (1 - 1 / 1) Par page : 25 50 100 200