Article : texte imprimé

Valuing money and things : Why a $20 item can be worth more and less than $20

A. Peter McGraw, Auteur ; Eldar Shafir, Auteur ; Alexander Todorov, Auteur |

Dans Management science (Vol. 56 N° 5, Mai 2010)

The study of risky decision making has long used monetary gambles to study choice, but many everyday decisions do not involve the prospect of winning or losing money. Monetary gambles, as it turns out, may be processed and evaluated differently [...]

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