Auteur Wilfred Amaldoss
Documents disponibles écrits par cet auteur (2)
Affiner la recherche
Article : texte imprimé
Wilfred Amaldoss, Auteur ; Richard Staelin, Auteur |Firms collaborate to develop and deliver new products. These collaborations vary in terms of the similarity of the competencies that partnering firms bring to the alliance. In same-function alliances, partnering firms have similar competencies, [...]
Article : texte imprimé
Wilfred Amaldoss, Auteur ; Sanjay Jain, Auteur |Some luxury goods manufacturers offer limited editions of their products, whereas some others market multiple product lines. Researchers have found that reference groups shape consumer evaluations of these product categories. Yet little empirica[...]
