The impact of misalignment of organizational structure and product architecture on quality in complex product development / Bilal Gokpinar in Management science, Vol. 56 N° 3 (Mars 2010)  

Public ISBD [article]  inManagement science > Vol. 56 N° 3 (Mars 2010) . - pp. 468-484 Titre : The impact of misalignment of organizational structure and product architecture on quality in complex product development Type de document : texte imprimé Auteurs : Bilal Gokpinar, Auteur ; Wallace J. Hopp, Auteur ; Seyed M. R. Iravani, Auteur Année de publication : 2010 Article en page(s) : pp. 468-484 Note générale : Management Langues : Anglais (eng) Mots-clés : New product development Product architecture Organizational structure Complex networks Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Product architecture and organizational communication play significant roles in complex product development efforts. By using networks to characterize both product structure and communication patterns, we examine the impact of mismatches between these on new product development (NPD) performance. Specifically, we study the vehicle development process of a major auto company and use vehicle quality (warranty repairs) as our NPD performance metric. Our empirical results indicate that centrality in a product architecture network is related to quality according to an inverted-U relationship, which suggests that vehicle subsystems of intermediate complexity exhibit abnormally high levels of quality problems. To identify specific subsystems in danger of excessive quality problems, we characterize mismatches between product architecture and organizational structure by defining a new metric, called coordination deficit, and show that it is positively associated with quality problems. These results deepen our understanding of the impact of organizational structure and product architecture on the NPD process and provide tools with which managers can diagnose and improve their NPD systems. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/3.toc [article] The impact of misalignment of organizational structure and product architecture on quality in complex product development [texte imprimé] / Bilal Gokpinar, Auteur ; Wallace J. Hopp, Auteur ; Seyed M. R. Iravani, Auteur . - 2010 . - pp. 468-484. Management Langues : Anglais (eng) in Management science > Vol. 56 N° 3 (Mars 2010) . - pp. 468-484 Mots-clés : New product development Product architecture Organizational structure Complex networks Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Product architecture and organizational communication play significant roles in complex product development efforts. By using networks to characterize both product structure and communication patterns, we examine the impact of mismatches between these on new product development (NPD) performance. Specifically, we study the vehicle development process of a major auto company and use vehicle quality (warranty repairs) as our NPD performance metric. Our empirical results indicate that centrality in a product architecture network is related to quality according to an inverted-U relationship, which suggests that vehicle subsystems of intermediate complexity exhibit abnormally high levels of quality problems. To identify specific subsystems in danger of excessive quality problems, we characterize mismatches between product architecture and organizational structure by defining a new metric, called coordination deficit, and show that it is positively associated with quality problems. These results deepen our understanding of the impact of organizational structure and product architecture on the NPD process and provide tools with which managers can diagnose and improve their NPD systems. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/56/3.toc

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