Article : texte imprimé

Package size decisions

Oded Koenigsberg, Auteur ; Rajeev Kohli, Auteur ; Ricardo Montoya, Auteur |

Dans Management science (Vol. 56 N° 3, Mars 2010)

We describe a model examining how a firm might choose the package size and price for a product that deteriorates over time. Our model considers four factors: (1) the usable life of the product, (2) the rates at which consumers use the product, ([...]

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