Auteur Gürhan A. Kök
Documents disponibles écrits par cet auteur (2)
Affiner la recherche
Article : texte imprimé
Gérard P. Cachon, Auteur ; Gürhan A. Kök, Auteur |It is common for a retailer to sell products from competing manufacturers. How then should the firms manage their contract negotiations? The supply chain coordination literature focuses either on a single manufacturer selling to a single retaile[...]
Article : texte imprimé
Gürhan A. Kök, Auteur ; Yi Xu, Auteur |This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand[...]
