Article : texte imprimé

Buyer uncertainty and two-part pricing : Theory and applications

I. P. L. Png, Auteur ; Hao Wang, Auteur |

Dans Management science (Vol. 56 N° 2, Fevrier 2010)

We consider two-part pricing of a service offered to risk-averse buyers subject to demand uncertainty. Buyers subscribe to the contract before resolution of the uncertainty. Sellers set two-part prices that trade off between insuring buyers agai[...]

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