Article : texte imprimé

The interaction effect of rivalry restraint and competitive advantage on profit : Why the whole Is less than the sum of the parts

Richard Makadok, Auteur |

Dans Management science (Vol. 56 N° 2, Fevrier 2010)

Rivalry-restraint-based theoretical mechanisms predict that an industry's profits will increase when its firms engage in less price competition, or less direct competition, with each other. Competitive-advantage-based theoretical mechanisms pred[...]

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