Article : texte imprimé

The “i designed it myself” effect in mass customization

Nikolaus Franke, Auteur ; Martin Schreier, Auteur ; Ulrike Kaiser, Auteur |

Dans Management science (Vol. 56 N° 1, Janvier 2010)

Many companies offer websites that enable customers to design their own individual products, which the manufacturer can then produce to order. To date, the economic value of products self-designed using mass customization (MC) toolkits has been [...]

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