Article : texte imprimé

Creating social contagion through viral product design : A randomized trial of peer influence in networks

Sinan Aral, Auteur ; Dylan Walker, Auteur |

Dans Management science (Vol. 57 N° 9, Septembre 2011)

contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagi[...]

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