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A structural model for sales in the e-retailing industry / C. Serrano-Cinca in Journal of the operational research society (JORS), Vol. 61 N° 9 (Septembre 2010) 

Public ISBD [article]  in Journal of the operational research society (JORS) > Vol. 61 N° 9 (Septembre 2010) . - pp. 1377–1388 Titre : A structural model for sales in the e-retailing industry Type de document : texte imprimé Auteurs : C. Serrano-Cinca, Auteur ; Y. Fuertes-Callén, Auteur ; C. Mar-Molinero, Auteur Année de publication : 2011 Article en page(s) : pp. 1377–1388 Note générale : Recherche opérationnelle Langues : Anglais (eng) Mots-clés : Partial  Least  Squares  (PLS)  Structural  equation  model  (SEM)  Dot  com  Electronic  commerce  Non-financial  information  Search  engine  optimization  (SEO) Index. décimale : 001.424 Résumé : This article analyses intangible constructs that affect sales on the Internet retailing industry. We suggest an explanatory model for the success of retailers that operate on the Internet. Non-financial information has been used to identify several intangible constructs: ‘web traffic generation’, ‘relevance in search engines’, ‘link popularity’, and ‘blogs popularity’. The success is measured through items derived from financial statements: sales and profits. The model has been built within a structural modelling framework. It has been estimated using Partial Least Squares with a sample of USA e-tailers. The results show that there is a significant relationship between the intangible constructs and accounting figures. This relationship is stronger when we consider Sales from Internet Operations rather than Total Sales or Net Profit. DEWEY : 001.424 ISSN : 0361-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v61/n9/abs/jors200993a.html [article] A structural model for sales in the e-retailing industry [texte imprimé] / C. Serrano-Cinca, Auteur ; Y. Fuertes-Callén, Auteur ; C. Mar-Molinero, Auteur . - 2011 . - pp. 1377–1388. Recherche opérationnelle Langues : Anglais (eng) in Journal of the operational research society (JORS) > Vol. 61 N° 9 (Septembre 2010) . - pp. 1377–1388 Mots-clés : Partial  Least  Squares  (PLS)  Structural  equation  model  (SEM)  Dot  com  Electronic  commerce  Non-financial  information  Search  engine  optimization  (SEO) Index. décimale : 001.424 Résumé : This article analyses intangible constructs that affect sales on the Internet retailing industry. We suggest an explanatory model for the success of retailers that operate on the Internet. Non-financial information has been used to identify several intangible constructs: ‘web traffic generation’, ‘relevance in search engines’, ‘link popularity’, and ‘blogs popularity’. The success is measured through items derived from financial statements: sales and profits. The model has been built within a structural modelling framework. It has been estimated using Partial Least Squares with a sample of USA e-tailers. The results show that there is a significant relationship between the intangible constructs and accounting figures. This relationship is stronger when we consider Sales from Internet Operations rather than Total Sales or Net Profit. DEWEY : 001.424 ISSN : 0361-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v61/n9/abs/jors200993a.html