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Market extension and knowledge management strategies of knowledge-intensive business services / Marco Bettiol in Knowledge management research and practice, Vol. 9 N° 4 (Décembre 2011) 

Public ISBD [article]  in Knowledge management research and practice > Vol. 9 N° 4 (Décembre 2011) . - pp. 305-314 Titre : Market extension and knowledge management strategies of knowledge-intensive business services Type de document : texte imprimé Auteurs : Marco Bettiol, Auteur ; Eleonora Di Maria, Auteur ; Roberto Grandinetti, Auteur Année de publication : 2012 Article en page(s) : pp. 305-314 Note générale : Management Langues : Anglais (eng) Mots-clés : Knowledge-intensive  business  services  Knowledge  codification  Personalization  Knowledge  production  Network  Market  extension Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : The paper aims at analysing the relationship between the market extension of Knowledge-Intensive Business Services (KIBS) and their knowledge management strategies. The literature emphasizes the strong relationship existing between KIBS and their customers in terms of innovation process and knowledge creation. We argue that the knowledge management strategies – in terms of knowledge codification, personalization, and knowledge creation – implemented by a KIBS is related to their geographical market extension. A quantitative approach is developed based on more than 150 Italian KIBS specializing in design and communication. The paper enriches the research framework concerning KIBS by emphasizing also the role of partners other than customers in KIBS’ knowledge management strategies. DEWEY : 658 ISSN : 1477-8238 En ligne : http://www.palgrave-journals.com/kmrp/journal/v9/n4/abs/kmrp201135a.html [article] Market extension and knowledge management strategies of knowledge-intensive business services [texte imprimé] / Marco Bettiol, Auteur ; Eleonora Di Maria, Auteur ; Roberto Grandinetti, Auteur . - 2012 . - pp. 305-314. Management Langues : Anglais (eng) in Knowledge management research and practice > Vol. 9 N° 4 (Décembre 2011) . - pp. 305-314 Mots-clés : Knowledge-intensive  business  services  Knowledge  codification  Personalization  Knowledge  production  Network  Market  extension Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : The paper aims at analysing the relationship between the market extension of Knowledge-Intensive Business Services (KIBS) and their knowledge management strategies. The literature emphasizes the strong relationship existing between KIBS and their customers in terms of innovation process and knowledge creation. We argue that the knowledge management strategies – in terms of knowledge codification, personalization, and knowledge creation – implemented by a KIBS is related to their geographical market extension. A quantitative approach is developed based on more than 150 Italian KIBS specializing in design and communication. The paper enriches the research framework concerning KIBS by emphasizing also the role of partners other than customers in KIBS’ knowledge management strategies. DEWEY : 658 ISSN : 1477-8238 En ligne : http://www.palgrave-journals.com/kmrp/journal/v9/n4/abs/kmrp201135a.html