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Exogenous learning, seller-induced learning, and marketing of durable goods

Bing Jing, Auteur |

Dans Management science (Vol. 57 N° 10, Octobre 2011)

When learning of product characteristics takes some time, a firm introducing a new durable faces the trade-off between releasing early to an uninformed market and deferring release to a better-informed market. In a two-period monopoly, we examin[...]

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