New product diffusion decisions under supply constraints / Wenjing Shen in Management science, Vol. 57 N° 10 (Octobre 2011)  

Public ISBD [article]  inManagement science > Vol. 57 N° 10 (Octobre 2011) . - pp. 1802-1810 Titre : New product diffusion decisions under supply constraints Type de document : texte imprimé Auteurs : Wenjing Shen, Auteur ; Izak Duenyas, Auteur ; Roman Kapuscinski, Auteur Année de publication : 2012 Article en page(s) : pp. 1802-1810 Note générale : Management Langues : Anglais (eng) Mots-clés : Inventory production Policies Pricing Production smoothing Capacity Bass model Diffusion Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Two recent papers on managing new product diffusion decisions under production constraints reach somewhat contradictory conclusions. Ho et al. (Ho, T.-H., S. Savin, C. Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under supply constraint. Management Sci. 48(2) 187–206) show that it is never optimal to refuse to satisfy any customers when the firm has inventory of the product. On the other hand, in a very similar model, Kumar and Swaminathan (Kumar, S., J. M. Swaminathan. 2003. Diffusion of innovations under supply constraints. Oper. Res. 51(6) 866–879) show that production constraints may in fact lead a firm to reject customers' orders even when the firm has the inventory to satisfy them (to slow down new product diffusion). We provide a counterexample to the results of Ho et al. (2002) and show that in their and Kumar and Swaminathan's (2003) models, it may be optimal to deny customers a product in inventory. We provide a generalization of both models that includes the ability to dynamically price the product (and also allows capacity and production costs to vary over time). We show that the unintuitive but optimal behavior of denying customers products that are in inventory disappears when the firm can dynamically set prices. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/57/10/1802.abstract [article] New product diffusion decisions under supply constraints [texte imprimé] / Wenjing Shen, Auteur ; Izak Duenyas, Auteur ; Roman Kapuscinski, Auteur . - 2012 . - pp. 1802-1810. Management Langues : Anglais (eng) in Management science > Vol. 57 N° 10 (Octobre 2011) . - pp. 1802-1810 Mots-clés : Inventory production Policies Pricing Production smoothing Capacity Bass model Diffusion Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : Two recent papers on managing new product diffusion decisions under production constraints reach somewhat contradictory conclusions. Ho et al. (Ho, T.-H., S. Savin, C. Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under supply constraint. Management Sci. 48(2) 187–206) show that it is never optimal to refuse to satisfy any customers when the firm has inventory of the product. On the other hand, in a very similar model, Kumar and Swaminathan (Kumar, S., J. M. Swaminathan. 2003. Diffusion of innovations under supply constraints. Oper. Res. 51(6) 866–879) show that production constraints may in fact lead a firm to reject customers' orders even when the firm has the inventory to satisfy them (to slow down new product diffusion). We provide a counterexample to the results of Ho et al. (2002) and show that in their and Kumar and Swaminathan's (2003) models, it may be optimal to deny customers a product in inventory. We provide a generalization of both models that includes the ability to dynamically price the product (and also allows capacity and production costs to vary over time). We show that the unintuitive but optimal behavior of denying customers products that are in inventory disappears when the firm can dynamically set prices. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/57/10/1802.abstract

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