Article : texte imprimé

Note: a reply to “new product diffusion decisions under supply constraints”

Teck-Hua Ho, Auteur ; Sergei Savin, Auteur ; Christian Terwiesch, Auteur |

Dans Management science (Vol. 57 N° 10, Octobre 2011)

In our prior work on product diffusions in presence of a capacity constraint, we postulated that a firm operating in such an environment should always attempt to fulfill as much of the present demand as is possible with the capacity constraint. [...]

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