[article]
Titre : |
Competing matchmakers : An experimental analysis |
Type de document : |
texte imprimé |
Auteurs : |
Tanjim Hossain, Auteur ; Dylan Minor, Auteur ; John Morgan, Auteur |
Année de publication : |
2012 |
Article en page(s) : |
pp. 1913-1925 |
Note générale : |
Management |
Langues : |
Anglais (eng) |
Mots-clés : |
Platform competition Two-sided markets Monopoly E-commerce |
Index. décimale : |
658 Organisation des entreprises. Techniques du commerce |
Résumé : |
Platform competition is ubiquitous, yet platform market structure is little understood. Theory models typically suffer from equilibrium multiplicity—platforms might coexist or the market might tip to either platform. We use laboratory experiments to study the outcomes of platform competition. When platforms are primarily vertically differentiated, we find that even when platform coexistence is theoretically possible, markets inevitably tip to the more efficient platform. When platforms are primarily horizontally differentiated, so there is no single efficient platform, we find strong evidence of equilibrium coexistence. |
DEWEY : |
658 |
ISSN : |
0025-1909 |
En ligne : |
http://mansci.journal.informs.org/content/57/11/1913.abstract |
in Management science > Vol. 57 N° 11 (Novembre 2011) . - pp. 1913-1925
[article] Competing matchmakers : An experimental analysis [texte imprimé] / Tanjim Hossain, Auteur ; Dylan Minor, Auteur ; John Morgan, Auteur . - 2012 . - pp. 1913-1925. Management Langues : Anglais ( eng) in Management science > Vol. 57 N° 11 (Novembre 2011) . - pp. 1913-1925
Mots-clés : |
Platform competition Two-sided markets Monopoly E-commerce |
Index. décimale : |
658 Organisation des entreprises. Techniques du commerce |
Résumé : |
Platform competition is ubiquitous, yet platform market structure is little understood. Theory models typically suffer from equilibrium multiplicity—platforms might coexist or the market might tip to either platform. We use laboratory experiments to study the outcomes of platform competition. When platforms are primarily vertically differentiated, we find that even when platform coexistence is theoretically possible, markets inevitably tip to the more efficient platform. When platforms are primarily horizontally differentiated, so there is no single efficient platform, we find strong evidence of equilibrium coexistence. |
DEWEY : |
658 |
ISSN : |
0025-1909 |
En ligne : |
http://mansci.journal.informs.org/content/57/11/1913.abstract |
|