Article : texte imprimé

Question selection responding to information on customers from heterogeneous populations to select offers that maximize expected profit

H-V. Seow, Auteur |

Dans Journal of the operational research society (JORS) (Vol. 61 N° 3, Mars 2010)

The advent of Internet broking pages allows customers to ‘apply’ to a number of different companies at one time, leading to multiple offers made to a customer. The saturated condition of the personal financial products has led to falling ‘take’ [...]

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