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Simple economics of the price-setting newsvendor problem / Michael Salinger in Management science, Vol. 57 N° 11 (Novembre 2011) 

Public ISBD [article]  in Management science > Vol. 57 N° 11 (Novembre 2011) . - pp. 1996-1998 Titre : Simple economics of the price-setting newsvendor problem Type de document : texte imprimé Auteurs : Michael Salinger, Auteur ; Miguel Ampudia, Auteur Année de publication : 2012 Article en page(s) : pp. 1996-1998 Note générale : Management Langues : Anglais (eng) Mots-clés : Cost  analysis  Inventory/production  Perishable/aging  items  Uncertainty  Marketing  Pricing Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative uncertainty increases the optimal price because it increases the marginal cost of a unit sold and does not affect the markup factor. Additive uncertainty has no effect on the marginal cost of a unit sold and lowers the markup factor because it increases the elasticity of the average quantity sold with respect to price. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/57/11/1996.abstract [article] Simple economics of the price-setting newsvendor problem [texte imprimé] / Michael Salinger, Auteur ; Miguel Ampudia, Auteur . - 2012 . - pp. 1996-1998. Management Langues : Anglais (eng) in Management science > Vol. 57 N° 11 (Novembre 2011) . - pp. 1996-1998 Mots-clés : Cost  analysis  Inventory/production  Perishable/aging  items  Uncertainty  Marketing  Pricing Index. décimale : 658 Organisation des entreprises. Techniques du commerce Résumé : The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative uncertainty increases the optimal price because it increases the marginal cost of a unit sold and does not affect the markup factor. Additive uncertainty has no effect on the marginal cost of a unit sold and lowers the markup factor because it increases the elasticity of the average quantity sold with respect to price. DEWEY : 658 ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/57/11/1996.abstract