Services cultural alignment in offshoring / Eugene D. Hahn in Journal of operations management, Vol. 28 N° 3 (Mai 2010)  

Public ISBD [article]  inJournal of operations management > Vol. 28 N° 3 (Mai 2010) . - pp. 186–193 Titre : Services cultural alignment in offshoring : The impact of cultural dimensions on offshoring location choices Type de document : texte imprimé Auteurs : Eugene D. Hahn, Auteur ; Kraiwinee Bunyaratavej, Auteur Année de publication : 2011 Article en page(s) : pp. 186–193 Note générale : Génie Industriel Langues : Anglais (eng) Mots-clés : Culture Offshore services FDI Empirical research International/global issues Résumé : Empirical research on the growing wave of services offshoring has examined the impact of several key factors such as wages and personnel quality on firm choices of offshore locations. However, examinations of culture in services offshoring to date have largely been confined to the relatively coarse concept of aggregate cultural differences between the home and host countries. We propose that specific cultural attributes are more closely aligned with successful service provision. We empirically examine our theoretical development of service cultural alignment and investigate the impact of cultural dimensions on the location of service offshoring projects. In addition, we examine whether Western and Asian firms have different cultural preferences in terms of the location of services offshoring projects. We find that host countries with lower levels of Hofstede's uncertainty avoidance as well as higher levels of individualism and power distance are able to attract greater numbers of service offshoring projects, even after controlling for macroeconomic, linguistic, and risk-related factors. We did not find that Western and Asian firms have different cultural preferences in this regard. We discuss implications of the findings with respect to theory, managerial practice, and governmental policy. DEWEY : 658.57 ISSN : 0272-6963 En ligne : http://www.sciencedirect.com/science/article/pii/S0272696309000795 [article] Services cultural alignment in offshoring : The impact of cultural dimensions on offshoring location choices [texte imprimé] / Eugene D. Hahn, Auteur ; Kraiwinee Bunyaratavej, Auteur . - 2011 . - pp. 186–193. Génie Industriel Langues : Anglais (eng) in Journal of operations management > Vol. 28 N° 3 (Mai 2010) . - pp. 186–193 Mots-clés : Culture Offshore services FDI Empirical research International/global issues Résumé : Empirical research on the growing wave of services offshoring has examined the impact of several key factors such as wages and personnel quality on firm choices of offshore locations. However, examinations of culture in services offshoring to date have largely been confined to the relatively coarse concept of aggregate cultural differences between the home and host countries. We propose that specific cultural attributes are more closely aligned with successful service provision. We empirically examine our theoretical development of service cultural alignment and investigate the impact of cultural dimensions on the location of service offshoring projects. In addition, we examine whether Western and Asian firms have different cultural preferences in terms of the location of services offshoring projects. We find that host countries with lower levels of Hofstede's uncertainty avoidance as well as higher levels of individualism and power distance are able to attract greater numbers of service offshoring projects, even after controlling for macroeconomic, linguistic, and risk-related factors. We did not find that Western and Asian firms have different cultural preferences in this regard. We discuss implications of the findings with respect to theory, managerial practice, and governmental policy. DEWEY : 658.57 ISSN : 0272-6963 En ligne : http://www.sciencedirect.com/science/article/pii/S0272696309000795

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