Integrated design and new product success / John E. Ettlie in Journal of operations management, Vol. 15 N°1 (Fevrier 1997)  

Public ISBD [article]  inJournal of operations management > Vol. 15 N°1 (Fevrier 1997) . - pp. 33–55 Titre : Integrated design and new product success Type de document : texte imprimé Auteurs : John E. Ettlie, Auteur Année de publication : 2007 Article en page(s) : pp. 33–55 Note générale : Génie Industriel Langues : Anglais (eng) Mots-clés : New product development Title Résumé : Do integrated approaches to design promote the commercial success of new products? Data from 126 U.S. manufacturers were used to test five hypotheses in a structural model of integrated design approaches which go beyond concurrent engineering. New product success was significantly associated with market need understanding which incorporates information, significantly, from integrated design into new product development. Integrated design was found to be significantly associated with early-mover strategy, benchmarking best practices and, to a lesser extent, customized or proprietary hardware-software systems. DEWEY : 658.57 ISSN : 0272-6963 En ligne : http://www.sciencedirect.com/science/article/pii/S0272696396000952 [article] Integrated design and new product success [texte imprimé] / John E. Ettlie, Auteur . - 2007 . - pp. 33–55. Génie Industriel Langues : Anglais (eng) in Journal of operations management > Vol. 15 N°1 (Fevrier 1997) . - pp. 33–55 Mots-clés : New product development Title Résumé : Do integrated approaches to design promote the commercial success of new products? Data from 126 U.S. manufacturers were used to test five hypotheses in a structural model of integrated design approaches which go beyond concurrent engineering. New product success was significantly associated with market need understanding which incorporates information, significantly, from integrated design into new product development. Integrated design was found to be significantly associated with early-mover strategy, benchmarking best practices and, to a lesser extent, customized or proprietary hardware-software systems. DEWEY : 658.57 ISSN : 0272-6963 En ligne : http://www.sciencedirect.com/science/article/pii/S0272696396000952

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