A stochastic dynamic programming model for valuing exclusivity from encroachment in franchising / S. Tikoo in Journal of the operational research society (JORS), Vol. 63 N° 2 (Fevrier 2012)  

Public ISBD [article]  inJournal of the operational research society (JORS) > Vol. 63 N° 2 (Fevrier 2012) . - pp. 151–159 Titre : A stochastic dynamic programming model for valuing exclusivity from encroachment in franchising Type de document : texte imprimé Auteurs : S. Tikoo, Auteur ; S. Liu, Auteur ; S. K. Nair, Auteur Année de publication : 2012 Article en page(s) : pp. 151–159 Note générale : Recherche opérationnelle Langues : Anglais (eng) Mots-clés : Franchising Territorial encroachment Exclusivity Stochastic dynamic programming Index. décimale : 001.424 Résumé : Valuing territorial exclusivity in franchising is difficult because of the uncertainty associated with variables such as future franchise sales and brand strength. We present a stochastic dynamic programming model to value the exclusivity option from the perspective of both the franchisor and the franchisee. When there is positive value to the franchisor of including the exclusivity option in the contract, and to the franchisee of purchasing this option, the likelihood of franchisor-franchisee encroachment-related conflict is reduced. We also discuss structural results and explain our results using a numerical example. DEWEY : 001.424 ISSN : 0160-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v63/n2/abs/jors2010184a.html [article] A stochastic dynamic programming model for valuing exclusivity from encroachment in franchising [texte imprimé] / S. Tikoo, Auteur ; S. Liu, Auteur ; S. K. Nair, Auteur . - 2012 . - pp. 151–159. Recherche opérationnelle Langues : Anglais (eng) in Journal of the operational research society (JORS) > Vol. 63 N° 2 (Fevrier 2012) . - pp. 151–159 Mots-clés : Franchising Territorial encroachment Exclusivity Stochastic dynamic programming Index. décimale : 001.424 Résumé : Valuing territorial exclusivity in franchising is difficult because of the uncertainty associated with variables such as future franchise sales and brand strength. We present a stochastic dynamic programming model to value the exclusivity option from the perspective of both the franchisor and the franchisee. When there is positive value to the franchisor of including the exclusivity option in the contract, and to the franchisee of purchasing this option, the likelihood of franchisor-franchisee encroachment-related conflict is reduced. We also discuss structural results and explain our results using a numerical example. DEWEY : 001.424 ISSN : 0160-5682 En ligne : http://www.palgrave-journals.com/jors/journal/v63/n2/abs/jors2010184a.html

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