Article : texte imprimé

Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan’s international tourist hotels

C.-W. Huang, Auteur ; Y-H. Chiu, Auteur ; C-T. Ting, Auteur |

Dans Journal of the operational research society (JORS) (Vol. 63 N° 4, Avril 2012)

This study uses the hybrid DEA model, in which the proportionate inputs are evaluated with a radial measure and the non-proportionate inputs are evaluated with a non-radial measure in order to evaluate the impact of marketing expense on the effi[...]

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