Auteur Monic Sun
Documents disponibles écrits par cet auteur (2)
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Article : texte imprimé
Monic Sun, Auteur |This paper examines the informational role of product ratings. We build a theoretical model in which ratings can help consumers figure out how much they would enjoy the product. In our model, a high average rating indicates a high product qualit[...]
Article : texte imprimé
Fernando Branco, Auteur ; Monic Sun, Auteur ; J. Miguel Villas-Boas, Auteur |Consumers often need to search for product information before making purchase decisions. We consider a tractable (continuous-time) model of gradual learning, in which consumers incur search costs to learn further product information, and update [...]
