Article : texte imprimé

Traditional and IS-enabled customer acquisition on the internet

Jeonghye Choi, Auteur ; David R. Bell, Auteur ; Leonard M. Lodish, Auteur |

Dans Management science (Vol. 58 N° 4, Avril 2012)

Geographic variation in consumer use of Internet retailers is partly explained by variation in offline shopping costs. Explanations for geographic variation in the efficacy of different customer acquisition methods including traditional methods [...]

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