Large-scale service marketplaces / Gad Allon in Management science, Vol. 58 N° 10 (Octobre 2012)  

Public ISBD [article]  inManagement science > Vol. 58 N° 10 (Octobre 2012) . - pp. 1854-1872 Titre : Large-scale service marketplaces : The role of the moderating firm Type de document : texte imprimé Auteurs : Gad Allon, Auteur ; Achal Bassamboo, Auteur ; Eren B. Çil, Auteur Année de publication : 2012 Article en page(s) : pp. 1854-1872 Note générale : Management Langues : Anglais (eng) Mots-clés : Service operations Fluid models Asymptotic analysis Large games Noncooperative game theory Résumé : Recently, large-scale, Web-based service marketplaces, where many small service providers compete among themselves in catering to customers with diverse needs, have emerged. Customers who frequent these marketplaces seek quick resolutions and thus are usually willing to trade prices with waiting times. The main goal of this paper is to discuss the role of the moderating firm in facilitating information gathering, operational efficiency, and communication among agents in service marketplaces. Surprisingly, we show that operational efficiency may be detrimental to the overall efficiency of the marketplace. Furthermore, we establish that to reap the “expected” gains of operational efficiency, the moderating firm may need to complement the operational efficiency by enabling communication among its agents. The study emphasizes the scale of such marketplaces and the impact it has on the outcomes. ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/58/10/1854.abstract [article] Large-scale service marketplaces : The role of the moderating firm [texte imprimé] / Gad Allon, Auteur ; Achal Bassamboo, Auteur ; Eren B. Çil, Auteur . - 2012 . - pp. 1854-1872. Management Langues : Anglais (eng) in Management science > Vol. 58 N° 10 (Octobre 2012) . - pp. 1854-1872 Mots-clés : Service operations Fluid models Asymptotic analysis Large games Noncooperative game theory Résumé : Recently, large-scale, Web-based service marketplaces, where many small service providers compete among themselves in catering to customers with diverse needs, have emerged. Customers who frequent these marketplaces seek quick resolutions and thus are usually willing to trade prices with waiting times. The main goal of this paper is to discuss the role of the moderating firm in facilitating information gathering, operational efficiency, and communication among agents in service marketplaces. Surprisingly, we show that operational efficiency may be detrimental to the overall efficiency of the marketplace. Furthermore, we establish that to reap the “expected” gains of operational efficiency, the moderating firm may need to complement the operational efficiency by enabling communication among its agents. The study emphasizes the scale of such marketplaces and the impact it has on the outcomes. ISSN : 0025-1909 En ligne : http://mansci.journal.informs.org/content/58/10/1854.abstract

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