Article : texte imprimé

Brand equity in the professional service context : Analyzing the impact of employee role behavior and customer–employee rapport

Biedenbach ,Galina, Auteur ; Bengtsson, Maria, Auteur ; Wincent ,Joakim, Auteur |

Dans Industrial marketing management (Vol. 40 N° 7 (Special issue), Octobre 2011)

The study examines whether factors related to customers' perception of employees' behavior in terms of customer perceived role ambiguity, role overload and customer–employee rapport influence the development of brand equity in the professional s[...]

Plus d'information...

Ajouter un tag

En ligne

---

1 (1 - 1 / 1) Par page : 25 50 100 200