Auteur W. Nyadzayo Munyaradzi
Documents disponibles écrits par cet auteur (1)
Affiner la recherche
Article : texte imprimé
W. Nyadzayo Munyaradzi, Auteur ; Jekanyika Matanda Margaret, Auteur ; T. Ewing Michael, Auteur |Previous research suggests that building brand equity enhances the competitive advantage of retailers in B2B markets. However, limited attention has been paid to the concept of brand equity in B2B retailing contexts, particularly in franchise [...]
